Ensuring customer needs are at the heart of business strategy is vital in the digital economy. But it’s not always easy for large, conventional businesses to make this happen. Much of the time it demands an entirely new approach to leadership and goal setting, with a focus on measuring outcomes rather than outputs.
Our Adaptive ITTM Framework covers everything from technology to people to help guide digital transformation in large enterprise organisations. This paper drills down into the strategy component, showing how you can change your business to achieve better customer satisfaction.